launching its AW18 collection, an extension of the brand’s star-collection SA’MMA.
The designer was showcasing for the second season at Maison Pyramide The Showroom where the collection was well received by an array of industry opinion leaders and leading retailers throughout the week. UN Ambassador and model Jessica Kahawaty was spotted wearing the iconic AMMANII ‘Charms and Tassles’ earring in platinum and rhodium, along with endorsements from Danielle Bernstein
AMMANII Jewelry was born from the desire to tell stories and unite women while transcending cultural barriers. The brand stories overlap, with every collection symbolizing a part of the designer’s Egyptian heritage. The AW18/19 collection returned with the introduction of key pieces which continue to effortlessly merge silver and gold craftsmanship together.
These pieces include the Darling Star Hoop earrings featuring handcrafted sterling silver with 18K gold plating and the Heavenly Dome necklace boasting a multi dimensional hand crafted dome in sterling silver, fresh water pearls along with 18K gold plating.
Named after the Arabic word for “sky”, the collection is an homage to the universal blanket which unifies us all. Focusing on iconic elements such as stars and the moon, designer Amany Shaker aims to have SA’MMA signify the grace and power that women hold and to be a reminder to confidentially live in a way that honors the strength they have.
The emerging brand has been coveted by many celebrities such as Emma Roberts, Alex Hudgens, Annie Lonzeh and featured on Vogue US/Arabia and Harper’s Bazaar Arabia.