La Moda Sunglasses and Emirates NBD, in a joint campaign, supported by Dubai Municipality, has distributed over a 1,000 new and donated sunglasses to laborers on the occasion of International Labor Day.
The charitable initiative saw UAE residents donate their old sunglasses to laborers who work outdoors. Donated sunglasses were repaired and sanitized by La Moda, who also offered donors 40% off on a pair of new glasses. In addition, La Moda, the fastest growing sunglass retailer in the Gulf donated new sunglasses to workers.
Emirates NBD helped raise awareness for the initiative among its employees and UAE residents as part of the bank’s commitment to community outreach. Both companies hope to run this initiative once again to ensure that all laborers of UAE have their pair of sunglasses, and have invited other companies and individuals in the UAE to join the next campaign.
People residing in the Gulf region are exposed to high sun indexes and therefore harmful Ultra Violet (UV) rays. The invisible UV rays from the sun can damage any part of the eye and directly affect the cornea, lens and retina which can lead to cataract, slow blindness and even cancer.
La Moda sunglasses team was appreciated by Dubai Municipality for their charity initiative.
About La Moda Sunglasses
La Moda Sunglasses is part of the Pure Gold Group of companies which also includes Pure Gold Jewelers. La Moda Sunglasses is now one of the largest and the fastest growing sunglass retailers in the Gulf with 15 showrooms across UAE, Qatar and Oman. The La Moda brand promises to redefine the luxury eyewear shopping experience forever and to provide the best customer experience to all. As the leading luxury eyewear retail chain, La Moda displays the latest collections from over 40 luxury brands including Chopard, D&G, Emporio Armani, Ferrari, Gucci, Lacoste, Oakley, Prada, Rayban, Tiffany, Vogue and a host of other premium labels. In 2012, La Moda was honored with the prestigious “Best Service Performance Brand” award by the Dubai Economic Department for offering customers world class service and a unique retail environment.
About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2015, total assets were AED 367.5 billion, (equivalent to USD 100). The Group has a leading retail banking franchise in the UAE, with more than 215 branches and over 889 ATMs and CDMs in the UAE and overseas. It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.
The Group is an active participant and supporter of the UAE’s main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
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