Ramadan is a special month not only from the religious point of view also from the festival and celebrations mood especially in UAE. The global brands which are promoting their products in UAE has decided to go for special collection for Ramadan Fashion. DKNY has gone with the flavour of the UAE and has released the new collection for the Ramadan.
New York label rolls out a special edition for Middle Eastern fashionistas this month with Ramadan Fashion.
There’s no better way to announce your plans of expansion in the Middle East than to create a Ramadan Fashion capsule collection. The New York label DKNY has done just that.
The brand has partnered with two Gulf-based bloggers, Yalda Golsharifi and Tamara Al Gabbani, who have selected items from the summer collection to create looks to suit the theme. Think items with a striking colour palette and feminine silhouettes. The duo were shot for a campaign in Dubai by Emirati photographer Saeed Al Khalifa. “The shoot captured the thematic quality and aesthetic vision of the collection with each image blending DKNY’s image and the region’s culture,” said the brand.
UAE has always been one of the biggest markets in the world and launching of the new Ramadan Fashion collections would eventually help the sale. Ramadan is a special month and the DKNY has made the Ramadan Fashion even more special.
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