With the launch of a luxury, state-of-the-art private fitness club specializing in effective and quick solutions to reaching fitness goals
Embody Fitness, an exclusive members-only fitness club established in London in 2013 by co-founders James Miller and Sharare Hau and renowned for its unique and specialized approach to achieving long-lasting and life changing fitness results, is due to open its first international facility in Dubai in March this year.
The state of the art fitness facility will be located in the iconic Lamborghini Building on Sheikh Zayed Road and will offer clients comprehensive wellness services covering Personal Training and Specialist Group Classes, Nutrition and Supplementation Advice, Programming and Catering, Rehabilitation and Sports Therapy Services, as well as Sports and Therapeutic Massage Treatments.
Miller and Hau’s inspiration for the concept came from their own personal experiences with the fitness industry, as they searched for a comprehensive formula to achieve and sustain long term fitness results in a controlled and professional environment. Their aim was to create a community that helped clients achieve and maintain their life-long fitness goals, with all the necessary support pillars and without compromising their overall health.
Embody Fitness offers exactly that by providing every client with a personal trainer, nutritional adviser and sports therapist who work in unison to guide and monitor them through their fitness journey. This unique team approach focuses on all the essential elements for an effective fitness transformation and ensures clients maximise their results in the shortest period of time.
Embody Fitness has set a new benchmark for the industry through its exclusive, all-inclusive personal training model that tailors programs individually to the needs of each client to achieve rapid and outstanding physical transformations.
The highly anticipated opening of Embody Fitness Dubai will bring its unique and individualized personal-training-only-ethos to the region, with a state of the art 10,000 sq ft Members-Only fitness facility that will feature an extensive array of amenities for its members. The exclusive membership will be limited to 250 members, making it a private and exclusive space for Dubai’s elite fitness fanatics to achieve their fitness goals.
“For the Dubai opening of Embody Fitness, we have brought together a team of the highest quality industry professionals and coaches in the field of elite sport, selected not only for their knowledge and experience, but just as importantly, because they have a real passion for what they do and can motivate people every step of the way,” Miller explains. The Olympic-standard training facility will include private parking, spacious changing facilities, a member’s lounge, nutritional café, meal planning, food delivery services, therapy and rehab consultation spaces, as well as a private women’s only studio, among other things.
“Embody Fitness is much more than one-to-one personal training, but more about providing a community for its members, and that is what we set out to build in our Dubai location.” When talking about the environment that Embody Fitness seeks to cultivate, Miller explains “Our goal is to make the atmosphere on the gym floor as motivating, fun and supportive as possible. Everyone feels part of the team and everyone looks out for all our clients. We believe that if our clients are truly enjoying their experience with us, they are infinitely more likely to achieve amazing results.”
Typical Transformation packages are 8/12 weeks long. For most members who seek to continue and maintain their physique and fitness after the initial tailor-made Embody Fitness program, they can do so with regular Personal Training sessions, Group Classes, Nutritional consultations and advice, Sports Therapy sessions, Sports and Therapeutic massage treatments and regular body fat and composition tests – a genuine one-stop shop for achieving and maintaining life-long health and wellness.