Pepsi Challenge came to Dubai with a unique idea that ended up as a world record and also sent a message of peace from the UAE – a message so bright and clear that it was spotted from a satellite in Earth’s orbit.
The #PepsiChallenge brought in famous British graffiti artist INSA to create world’s largest ever peace sign with moving cars. The venue for this spectacular performance was Dubai’s Margham desert and the feat included 125 cars moving in sync. The event was captured by International Space Station (ISS).
The event was shot from various perspectives, including on-the-ground Go Pros, with RED EPIC Dragon and DJI INSPIRE Dronedrone cameras and via UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS).
With the Pepsi Challenge, the company also strives to emphasize its commitment to social causes and engage with socially conscious youth. Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.