Dubai, July 2017: Renowned fashion house Roxx showcases characteristic distinctive prints, whimsical designs and delicate embroidery in its latest AW 2017-18 collection – Kaleidoscope.
Kaleidoscope, meaning a constantly changing pattern or sequence of elements, is inspired by the essence of what the brand Roxx is known for – quirky, unique prints that stand out from the crowd. The flamingo was chosen as the signature motif due to the playful yet elegant nature the flamboyant bird represents; the second signature design is the rabbit; these characters too echo the playful and intriguing nature of the brand.
Creative Director Tanya Ashraf, plays with extremes in this collection, mixing both light and dark elements to create each masterpiece. Every piece tells a story, bringing to life a dream like fairytale world and taking each wearer and voyeur on a new adventure.
The palette ranges from pastel blues, blush pinks, midnight blacks, regal purples, and monochrome, with intricate attention to detail throughout, including metallic accents, fringe sleeves, and beautifully embroidered applique.
The highlights of this forty-piece assortment include: a maxi dress with fringe sleeves incorporating the rabbit art and black cotton fabric; two-piece sets that can be worn as skirts or pants, accentuating the flamingo and rabbit prints in cotton and satin fabrics, paired with mesh jackets; a sleek navy jumpsuit in what the designer calls the “Chanel” fabric with pockets at both sides; bomber jackets in blush pinks and baby blues with applique of flamingo print; monochrome striped skirts with rabbit applique and a pop of colour placed elegantly on the fabric; trench coats in both rabbit and monochrome prints, paired with metallic pants in both gold and silver, and breathtaking rich pastel gowns in blue, pink and dove white.
The full collection is now available for purchase in store.