Australia’s leading luxury accessories and lifestyle brand – has added another milestone to its 75 year history today with the official launch of their first boutique in the Middle East, in Dubai, at the new extension of Al Ghurair Center , located in the heart of Deira.
After paving the way for its international business expansion by opening stores in Asian markets such as Hong Kong, China, Singapore and Malaysia, Oroton’s unique Australian expression of affordable luxury is resonating with customers around the world. The fashion retailer has now chosen the lucrative Middle East as its next stop.
Celebrating a milestone of its 75th anniversary this season, Oroton has launched its new store by showcasing its Winter 2013/14 Collection in Dubai. Taking a closer look at its origins, for this season, the brand has chosen pieces that reinterpret the signature mesh and gold from the brand’s foundation. The collection takes inspiration from Australia’s fauna, sun drenched skies, and vivid landscape, depicting the country’s unique environment. Furthermore, the use of materials like stone, brushed metals, and natural wood, has been influenced by Australia’s architecture of the 1970s.
Founded in 1938 in Sydney, Australia, Oroton – combining chic simplicity with playful design essence – produces a wide range of products for men and women including handbags, small leather accessories, sunglasses, jewelry, apparel and shoes. Every collection is designed in Sydney at the hand of GM & Creative Director Ana Maria Escobar. “We are very excited to see Oroton expand into another new market. Especially one where the customer is fashion savvy and appreciates unique and distinctive designs.” says Ana Maria.
Building upon its reputation for creating innovative, modern and beautiful products, the brand focuses on casual glamour, relaxed luxury and timeless style. Currently Oroton has 58 stores in Australia, as well as nine in Asia and two in New Zealand
via Zawya.
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