Hot off the heels of turning 21, Splash the home-grown high street retailer has announced the gorgeous Arab singer & actress Nicole Saba as its brand ambassador along with Bollywood heart-throb and multi award winning actor Salman Khan. A first from Splash in terms of bringing together two acclaimed celebrities from varied backgrounds, the strategic announcement comes as a time when the brand is celebrating ‘In Love with Fashion’.
The two celebrities will together be seen promoting the entire line-up of Splash clothing and accessories, across various platforms of the brand and will be seen interacting with the wide audience that Splash caters to. Forming a perfect fit with Splash which is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns the celebrities in their own spheres are known for creating everlasting fashion moments, are icons with mass appeal and known for their Innovative acumen.
Speaking on the association, Salman Khan said, “My association with Splash has only strengthened over the past year as it is an amazing brand and I look forward to another successful season.”
“Splash is an extremely well known high-street retailer in the Region and I am thrilled to be the new face of the brand. We recently shot in India for the AW’14 campaign along with Salman Khan and I am very excited to see what this new association and journey has in store for me,” said Nicole Saba.
Talking about the recent association, Raza Beig, CEO, Splash & ICONIC, “We are very excited to have Nicole Saba and Salman Khan, two of the biggest stars as the face of Splash in the Region. Our success with Salman as a brand ambassador prompted us to look for a woman who embodied panache in its true essence and is a style inspiration. With a focus on fun and affordable fashion and capitalizing on the very edgy, sophisticated and on-trend personas of Nicole & Salman, Splash will create memorable fashion moments for its consumers ranging from the strong to sensual to fun and flirtatious.
Adding a bit more to the announcement, Raza Beig said, “We have also signed Esha Gupta, Bollywood actress as the face for Splash in India. This raven haired beauty will be instrumental in highlighting product and the fashion relationship between her and the brand. Known for her stunning looks and a sense of style that puts her in the ‘Best Dressed’ lists every year, she is an obvious choice to represent Splash in India.”
For promoting the brand endorsement, Splash will release a 30 second fashion film featuring both stars in various looks and moods along with a variety of Print & Online campaigns. Shot by Tejal Patni, the first leg of the campaign will be launched on July 20th while the entire campaign will then be launched by mid September.
To stay updated regarding the association and for exclusive content, login to any of the Splash social media platforms at www.splashfashions.com, www.facebook.com/splashfashions, www.twitter.com/splashfashions.
About Splash:
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.
Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. In 2013, Splash roped in Salman Khan as the very first brand ambassador and introduced a new brand campaign ‘Love Splash, Love Fashion’ that plays on the brand’s long standing affair with fashion.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.
Over the years, Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2014 which is fifth in a row for the brand along with a ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
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