The hospitality and leisure arm of Dubai’s Landmark Group, announced on Sunday the signing of a franchise agreement with Jamba Juice Company, a global health and active lifestyle brand.
The deal will see the launch of Jamba Juice in the Middle East region. An estimated 80 Jamba Juice stores are planned over the next 10 years in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
Jamba Juice will offer healthy food and beverage options with its first store set to open in Dubai this year, Foodmark said in a statement.
The product offerings will include freshly-squeezed juices, parfaits, smoothies and yogurts with real fruit, oatmeal, wraps, flatbreads and toasted sandwiches, all made with nutritious ingredients packed with vitamins, minerals and antioxidants, the statement added.
The launch plan comes just weeks after the UAE banned supersized fizzy drinks as part of a raft of new health measures as the Gulf state looks to reign in burgeoning obesity and lifestyle disease rates.
Jamba Juice Company said it believes the potential for Jamba Juice stores internationally exceeds 1,500 units, and the agreement with Landmark Group brings the current pipeline commitment to 480 stores in South Korea, Canada, the Philippines, Mexico, the UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar.
Jamba Juice is headquartered in California with over 849 locations, across 26 states in the United States and internationally in the Bahamas, Canada, Philippines and South Korea.