Dubai is a land of dreams famous for it’s nightlife. The extravaganza and the enthralling nightclubs of Dubai has been the matter of interest for many people. The Land observes huge influx of tourists from all over the world to experience the fascinating nightlife.
In the last month alone, Dubai saw at least eight new nightclubs venues sprouting in the city and in the upcoming year, almost every single player on the scene is planning one, or even multiple, new openings. The city is clearly becoming a hub, a favoured choice for many investors, with countless brand names coming from all ends of the globe to seek prosperity in the land of the opulent.
Crystal Group enjoys a comfortable position in the nightclubs scene, with a loyal client base and multiple openings on the horizon. Currently based in Dubai, but originally from Beirut, it is undoubtedly one of the leaders in its field. Competition is so high even the owners of the very popular People club and Sake No Hana cannot rest on their laurels. They are very aware of their competition and what clients need, and are continuously in search of unique concepts.
“Nightclubs started with a cabaret culture. Then in the 90s it switched to being DJ oriented, but now we are seeing a switch back to cabaret and people are looking for live entertainment,” says David Lescarret, general manager of White Label, the marketing arm of Pragma group. Pragma Group owns Cavalli Club in Dubai and Cirque Le Soir, and Lescarret’s theory explains why we are seeing this new breed of nightclubs becoming popular in the city, especially among the recent openings like Music Hall and The Act. Even Pragma’s infamous shift from Club 400 to Cirque Le Soir is a clear example, but the group is also aiming to build on this trend and is prepping for a new live jazz area to be in Cavalli Club by end of year.
Club owners are finding themselves having to evolve and respond rapidly to keep up with the beat of the night. But in an ever-evolving market that is becoming more saturated than ever, is this still a lucrative business?
The immediate impact of winning the Expo 2020 bid is that it made the cost of living and business higher for sure. But now, there’s a promise behind it that there would be much more visitors and residents coming to Dubai. And Crystal group is getting well prepared and on their way to welcoming this new influx of visitors. This year alone, they are opening four new venues in Dubai and Abu Dhabi. Last week they opened 40 Kong in the H hotel and this month they are getting set for the opening of Crystal in Saadiyat Island’s St Regis.
In April-May they are scheduled to open their first unique Lebanese restaurant concept called Em Sherif. The venue will be located in The Address Downtown, with indoor and outdoor seating, shisha and an alcohol license. The group has also just signed a location for a beach club in the Rixos hotel on the Palm Jumeirah. The venue is scheduled to open this September, but the name has not been finalized yet.
The opening of Crystal’s 40 Kong in January marked Dubai’s eighth opening in just a month, with the most prevalent being that of Iris, White and the GQ Bar.
In this dynamic and ever changing world it remained to be seen that how long the nightclubs can sustain in this tough competitive market.
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