Dubai’s popular shopping destination Mall of the Emirates has announced a multi-stage redevelopment project worth an estimated Dh1 billion.
The project will reveal a series of new shopping, dining and entertainment concepts, and has already started on phase one – a new, Dh100 million district dedicated to contemporary fashion, it noted. Featuring more than 30 international brands, the new fashion district will be revealed to the public in early 2014.
Currently, more than 45 per cent, or 250 of Mall of the Emirates’ 560-plus stores, are dedicated to fashion, creating an attractive platform for some of the world’s most sought-after brands.
In 2010, Mall of the Emirates underwent an expansion to launch the Fashion Dome, a 10,500 sqm precinct dedicated to more than 80 luxury brands and up-market dining. In 2012, 44 per cent of the mall’s total sales came from the fashion category, demonstrating the strength of the fashion retail market in the UAE.
When the transformation of Mall of the Emirates is complete, one quarter of the region’s best-loved shopping destination will be completely new to shoppers, including brands making their UAE debut alongside existing retailers embarking on a total remerchandising transformation of their brands.
via Emirates 24/7.
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