In a society where there is great emphasis on looks, one can never afford to scrimp on beauty products. Many residents in the UAE spend as much each year on cosmetics as they do on housing rent, according to a recent report released on Wednesday.
The report, commissioned by dmg events Middle East, showed that one in every 10 consumers in the country is putting a premium on looking beautiful, spending Dh60,000 a year on beauty products — the equivalent of a one-bedroom apartment in Dubai Marina or a small car.
Such spending is driven not just by mere vanity, but also high consumerism, increased personal incomes and a strong social pressure to look good.
The survey also found that consumers want to stay on trend, with 23 per cent of the respondents admitting to buying a new item of clothing every month.
via GulfNews.com.
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