E-commerce fuses with Fashion creating industry innovation
As part of Jollychic’s initiative to promote Middle East’s local fashion design industry
• Designs from upcoming fashion designers will be on display at pop up stores and available on Jollychic for purchase during the event
• Jollychic is the technology partner of Dubai Fashion Days allowing fashionistas to purchase the key looks on the catwalk through Jollychic app
• Jollychic will host the closing fashion show on November 25th
Dubai, UAE; November 15, 2018:
Dubai Fashion Days, the only official fashion calendar in Dubai, will be held from November 21-28, 2018 at City Walk and D3. The fashion event is presented by Hala China, an initiative of Meraas and Dubai Holding with support from the Dubai Design and Fashion Council. Co-organised by the Arab Fashion Council and JollyTrust, a subsidiary of the e-commerce platform Jollychic, Dubai Fashion Days will present the audience a rich calendar of activities, including the 7th Arab Fashion Week as the feature event.
Jollychic, the leading one-stop e-commerce platform serving the Middle East market and the sole online shopping partner of Dubai Fashion Days, as well as a strategic partner of Hala China, is a key enabler of this fashion extravaganza.
“We aim to provide strong support to our partners and a seamless user experience to our clients. We are honored to work with all our partners to make Arab Fashion Week and Dubai Fashion Days a world-class event infused with creativity and technology, leveraging our position as a leading e-commerce platform to close the distance between couture, catwalk and consumer,” says David Ding, Co-founder and Executive President of Jollychic.
In order to create an unprecedented fashion experience for the region , Jollychic will bring a series of innovations to this city-wide fashion festival, such as providing ‘show-now-buy-now’ service to designers and customers. Collections shown on the runway will be available exclusively on Jollychic and MarkaVIP apps at the same time. Both online shopping apps are operated by Jollychic Group.
Along with the fashion shows, more than ten pop-up stores open up at City Walk from Nov. 21 to Nov. 25, showcasing designs from upcoming designers. Every outfit on display at the pop-up stores come with a QR code. If the visitors want to make a purchase, they can scan the QR code from Jollychic app, buy the product on Jollychic and it will be delivered to them.
“Dubai Fashion Days is a significant event in our plan to provide quality products and services to our customers in the region. It is also a very important part of our Black Friday 2018 sales,” adds David.
This year, Jollychic opened more warehouses in the region and has started working with several logistics companies to ensure a seamless shopping experience.
“We also offer unconditional 15 days free return policy and a no-hassle refund to our customers. This is an industry-leading policy to give customers a worry-free shopping experience. Our team works diligently to give our customers the best experience when shopping with us,” says David.
As a one-stop shop for fashion, make-up, electronics and home accessories, Jollychic’s popularity is on the rise in the Middle East in recent years. Employing 1,500-people in GCC countries including a 24/7 call centre in Jordan, several warehouses in the UAE and Saudi Arabia, and working with its prestigious partners innovatively, this fast-growing company is taking strong steps to achieve its goal of bringing customers a quality life without borders.