Every Sunday, when you bring your plastic bottles to Rove Hotels across Dubai, you’ll receive money off your meal in The Daily to help you kickstart your week on the right note, by making a worthwhile difference with a full stomach.
Dubai (October 16, 2018): According to recent statistics published by Euromonitor International, a million plastic bottles are purchased around the world every minute, a figure that will increase by another 20% by 2021, which, marine conservation campaigner, Hugo Tagholm predicts will create an environmental crisis as serious as climate change. Rove Hotels, as part of ongoing efforts to build a sustainable, environmentally friendly future for everyone, is rewarding Rovers who hand in their plastic bottles for recycling at The Daily restaurants across the city. Each plastic bottle can be exchanged for1AED of dining credit, up to a maximum of 250AED, to help you gain even morevalue from your meal at Rove.
Inspired by Sheikh Mohammed bin Rashid Al Maktoum’s vision to establish sustainability pillars as key components of Dubai’s sustainability journey, Rove Hotels – which was recently awarded the Green Key eco-label across its hotels – is determined to make a positive environmental impact on the community. Consequently, Rove Hotels believes in celebrating the Rovers who are willing to take the necessary steps towards sustainability. The bottles collected are sent to authorised and licensed recycling specialists in the UAE, where the plastic is processed
to make a variety of useful products such as buckets, tubs and mats.
Highlighting the significance of the recycling initiative, Paul Bridger, Corporate Director of Operations at Rove Hotels, commented, “Rove Hotels is trying to reduce its environmental impact and encourage the habit of recycling in the community. We hope that beyond this programme, we can spark a collective feeling of responsibility so that the public, our Rovers, as well as our team adapt a more proactive approach at home and utilise recycling points in their areas. We also recognize that we have more to do, so watch this space for further community and environmental initiatives from Rove Hotels in the future.”
Natalie Banks, Manager of Azraq, a non-profit marine conservation organisation registered with the Community Development Authority in the UAE, further comments, “with the typical resident in the United Arab Emirates using approximately 450 plastic water bottles annually, it is great to see Rove Hotels focus on recycling these plastic bottles in addition to already removing plastic straws from their hotels. Initiatives like this are an important step in reducing plastic waste and marine debris which are known to have terrible consequences to marine environments and are proving to also be harmful to human health and tourismopportunities.”
While the credit received cannot be traded for cash, it can help Rovers to enjoy The Daily’s wide selection of delicious menu offerings at reduced prices on the same day that the bottles are exchanged. Rovers can bring their plastic bottles to The Daily outlets at Rove Hotels’ locations in Dubai Marina, City Centre, Trade Centre and Healthcare City. Whether it’s one bottle or one hundred, even the smallest contribution is a step in the right direction towards sustainability.
Rove Hotels welcomes any and all suggestions from Rovers who can help its hotels to take furthersteps towards reducing plastic usage to help the community build a greener future, by emailing email@example.com.