Crowne Plaza Hotels & Resorts has launched a student design competition called Dressed to Rest. Since January, budding fashion designers from Asia and the Middle East have been submitting sketches, descriptions and Instagram pictures of stylish sleepwear to #DressedtoRest. The final takes place in Dubai on Friday, which also happens to be World Sleep Day 2014.
From the hundreds of entries, nine students have been chosen for the shortlist by a panel of four judges, which includes the Esmod fashion institute’s founder Tamara Hostal and its associate director Denis Ravizza. Completing the line-up is Theresa Sidhu, director of brand management for Crowne Plaza, and the fashion blogger Kat Lebrasse.
The criteria required designers to create male and female sleepwear that was visually appealing, comfortable, creative and incorporated Crowne Plaza’s logo and colours of burgundy and grey.
The victor stands to receive 120,000 IHG (InterContinental Hotels Group) reward points, the equivalent of three nights’ stay at a Crowne Plaza property. The second runner-up will be awarded 40,000 IHG club points.
With wearability integral to the creation of nightwear, the sleep expert Dr Shadi Sharif will also be on hand for the final judging this month. A practitioner of sleep health and medicine, he’s a neurophysiologist at the Saudi German Hospital in Dubai.
via The National.