‘The 601 Experience’ is about sharing the world-renowned Panama Hacienda La Esmeralda Cañas Verdes lot Montana Geisha Natural with the world.There is only 45.5 kilograms of the history making and record-breaking coffee in the world.This natural-processed Geisha was sold at the Best of Panama Specialty Coffee auction for a record price of US$1324.96 (AED 4866.58) per kilogram, and now it’s time to have your share at Seven Fortunes Coffee Roasters, who will host the bespoke event from 2pm onwards on Saturday, September 30, 2017.
“The UAE market is hungry for coffee and I’m proud to be the one to bring this record-breaking experience to Dubai. Who knows what the future will bring, but today this coffee is the highest scoring and best tasting coffee among the Global Specialty Coffee Grading System. This is not an opinionated taste, but a proven fact,” says Karim Hassan, Founder, Seven Fortunes Coffee Roasters.
The opportunity to be among the privileged who samples the world’s most experience coffee is and be part of the bespoke event is valued between AED 250 to AED 550 per ticket. For AED 250, the guest receives 15 grams of roasted Esmeralda Geisha Cañas Verdes and admit entryto the ‘601 Experience’and they also are eligible to bring a friend at no additional charge. For AED 550, the guest receives 15grams of roasted coffee to brew it at the Roaster, plus 50 grams of the Esmeralda Geisha Cañas Verdes in beans. The sample must be picked up at the event.
Spearheaded by finance-major alum turned coffee king Karim Hassan, Seven Fortunes Coffee Roasters takes its coffee very seriously and has grown to be a major player on the Middle Eastern coffee landscape.They import beans from as far as Colombia, Nicaragua, Brazil, Costa Rica, Ethiopia and Guatemala and sell them wholesale to popular cafés, restaurants and boutique hotels in Dubai as well as producing smaller bags to enjoy at home.