The demand of dairy products is surging around the world and in Middle East people have started to incline towards camel milk products with camel milk chocolate being their new love. There is huge potential for the companies producing camel milk products to cash in this demand and reap benefits out of it .
Dubai-based Emirates Industry for Camel Milk & Products (EICMP), the holding company for Camelicious, along with sister companies The Majlis and Al Nassma, are teaming up with new partners to develop camel-based products for a whole range of new sectors. The General Manager of Al Nassma has reported a 100 percent growth in sales over the last 12 months alone.
The three sister companies Camelicious, The Majlis and Al Nassma all source their basic milk product from a single farm which houses more than 3,000 camels, and collectively produces almost 5,000 litres per day. Together, they are considered as the biggest entity in the UAE developing camel-based produce.\
Although the company has seen a 100 percent rise in sales of its produce over the last year, demand still outstrips supply and increasing production is the company’s biggest challenge.
Kirsten Lange, the director of communications for all three brands said that camels give an average of seven liters per day, compare that to a cow, which is 25 liters and up. Around 5,000 liters a day is not awfully much from Camelicious alone.
Lange explained that it’s not only the camel milk products we are aiming to export. The first products arrived in Europe last week. They included camel milk powder, camel whey powder and small quantities of fresh camel milk and this is for testing and sampling.
The Al Nassma brand distributes fine chocolate products made from camel milk and The Majlis retail outlet in Dubai Mall sells a range of bread loaves, muffins, Danish pastries and ice cream, while Camelicious offers a range of camel milk products and is planning to expand its range in the coming weeks.
According to Lange, they are planning to expand into the pharmaceutical industry, cosmetics industry and are even experimenting with sports and nutritional supplements. Camel milk contains high amounts of vitamin C and is rich in lanolin, which is a mineral that is known for its beauty and skin moisturising benefits and is complimenting to the needs of the cosmetic industry.
All three companies operating in camel milk products foresee a huge demand not only from Middle East countries but also from the western region. They believe that the camel milk is healthier than the cow or goat’s milk. Will camel milk be able to dominate diary industry? Well the answer lies in the customers response.
From Arabian Business