UAE based Al Hilal Bank has released the country’s first scented credit card designed for its female customers.
The Laha Al Hilal card comes with a built-in app that allows it to absorb the scent of any perfume. According to the bank, the first-of-its-kind card was developed for young, ambitious women who want to stand out from the crowd.
The bank has collaborated with Hind Al Oud Arabic perfumes to create a special scent named Laha Al Hilal Perfume which will come alongside the card in a uniquely packaged box.
Head of the bank’s corporate communications, Mariam Yousef Ahli, said the creation comes as part of the bank’s campaign to uplift and support women’s individualities and aspirations.
The card also comes with several exclusive benefits and rewards such as Platinum dining offers and complimentary airport lounge access, as well as exclusive discounts from major women’s brands.
It comes second to Al Hilal’s first innovative credit card in 2012, “Qibla,” which allowed Muslims to locate the Qibla, the direction in which they must direct their prayers, through a digital compass within the card.
Established in 2008, Al Hilal Bank is fully owned by the Abu Dhabi Investment Council and is noted for its various initiatives aimed at elevating women and several other segments of society. Recently, the bank sponsored a mass wedding for Emirati couples organized by the Al Nahda Women’s Association.
From Arabian Business