Dubai’s Mall of the Emirates is to add another floor as part of its $274m plan to increase its retail offering by 25 percent by 2015, it was announced on Monday.
Operator Majid Al Futtaim plans to add 25,000 square metres of additional space by the first quarter of 2015. However, due to the limitations of its location, the mall will expand upwards and will add a second floor on top of the Carrefour area.
The multi-stage redevelopment will be worth an estimated $274m and will include new shopping, dining and entertainment concepts. The current VOX cinema will be relocated to the new floor, along with a bigger food court and entertainment area.
Phase one of the redevelopment was unveiled and showcased the transformation of the Arabian and tapestry area into a contemporary fashion district.
The 5000 sqm of revamped space is now the home for many debut brands, such as Halston, C Wonder, Alice and Olivia and Elie Tahari. Marc by Marc Jacobs was also moved out of high end Fashion Dome and closer to its fellow New York streetwear brands.
The mall’s new fashion District offers a fusion of international fashion, from the US, Europe and Japan. Maje, Azzaro, BCBG, Paul Ka, and the first ever McQ boutique in the UAE are just a few amongst an array of over 30 brands.