Great news for the foodies in UAE, especially those who were frustrated on limited choice for grab-and-go meals in the Emirates. In the next few weeks, Roundup of 54° East, a Dubai-based food and beverages franchise company, will be supporting the roll-out of 12 food trucks on UAE streets, with the fleet size crossing the 100 mark before the year ends.
Kris Haggie, senior director of consultancy and director of Roundup Food Truck Division, told XPRESS: “The first truck – Calle Tacos, a Mexican restaurant from California – is already up and running at Modhesh World in Dubai World Trade Centre. Eleven more trucks have been lined up for release in the coming month.”
Foodies can expect a wide variety of fare from the food trucks originating from different parts of the world. They include Goan street food from Gobai, shawarma from Shawermaty and Shawarma Station, American smoked ribs and Brisket sandwiches from Mr Brisket, sliders and wings from The MOB Truck, toasted sandwiches from Toasted, coffee and juices from Bio Bean, kebabs from Indian BBQ, even pizza in a cone from Kono Pizza and healthy foods from The FIT Truck.
The food trucks have their own independent owners and Roundup only supports their operations which covers everything from getting the approvals, sponsorships and licences to obtaining a central kitchen space and the specific kind of vehicle (step van, airstream double decker bus etc). Assistance for equipment, vehicle fabrication, wrap and handover is also provided.
The food trucks are expected to spawn a whole new grab-and-go street food culture. Distinct from the occasional fine dining, casual dining is often preferred as it is faster, cheaper and more convenient. Other factors that work in favour of food trucks are that they are more easily accessible and customers can actually see the food being prepared.
Food Trucks to hit the roads of UAE
1. Calle Tacos – Mexican
2. Toasted – Toasted sandwiches
3. Gobai – Goan street food
4. Shawarma Station – Shawarma
5. Shawermaty – Shawarma
6. Bio Bean – Coffee, juices
7. Kono Pizza – Pizza in a cone
9. Indian BBQ – Kebabs
10. The MOB Truck – Sliders and wings
11. The FIT Truck – Healthy foods
12. Mr Brisket – American smoked ribs and Brisket sandwiches