Splash in Love with Fashion- Volume II
5th edition of the Splash Calendar unveiled by Esha Gupta
It’s not unknown that individual style is ruled by powerful star signs so this 2015, the Splash Calendar blends the world of the celestial and fashion. Titled ‘In Love with Fashion’ Volume II, the Calendar was unveiled by Mr Micky Jagtiani, Chairman, Landmark Group, Mr Raza Beig, CEO, Splash and ICONIC along with the gorgeous Splash Brand Ambassador and Bollywood actress Esha Gupta at the Viewing Deck, Palace Downtown.
Shot creatively through the fashion lens of Tejal Patni the Calendar explores the dominant characteristics associated with each zodiac sign and connects that with the style sensibilities of Furne One @ Amato. As we flip through the 12 pages, the Calendar tastefully blends styles and silhouettes, timeless fabrics and design aesthetics with a fashion editorial eye to visually express the signs.
While each month is an individual story brought alive by dramatic sets & lavish props, the Calendar is bound by an invisible thread of the brand’s philosophy of ‘In Love with Fashion’ and each image evokes a broad range of expressions. Bound to delve into the nuances of the most popular trends these vivid images promises to capture your attention the moment you set your eyes on it.
The trends have been highlighted and brought in the forefront by marrying two diverse worlds through a story that defines their relationship. A Cancer sign known to be simple, loving and protective is dressed in the Mod trend with scissor hands to signify the dominant characteristics while Leo is motivated, ambitious and majestic and suitably dressed in pure opulence to bring reflect Safari Glam. Virgo is aptly portrayed in the Floral trend as it brings out characteristics like faithful, sensual and loving and the color white symbolises purity and so on and so forth. Each trend lends itself well with the signs and identifies and enhances the traits associated with it.
“Sometimes the simplest and straightforward ideas are truly the best direction which is seen in this calendar. Our calendar tastefully blends styles and silhouettes, timeless fabrics and design aesthetics to visually express these 12 signs. As you flip through the months, each image will tickle the creative urge that this fascinating combination of art, vision and fashion has to offer,” said Raza Beig, CEO, Splash & ICONIC.
Speaking on his association with the Calendar, Furne Oné said “It is always a pleasure and honor to collaborate with Splash and work on this calendar along with talented photographer Tejal Patni the one and only Raza Beig. A brand that supports an artist’s vision is a dream and after so many hours of planning, conceptualizing, creating the looks and being part of the shoot itself, I am very proud and every second spent has been worth it.”
“I have had the privilege of being a part of this project since its inception and the experience just gets better. It’s now a family with Raza and Furne and the team at Splash which makes the calendar all the more special. In this 5th edition, I explore Zodiac signs and infuse them with a high fashion twist. Each photograph in the calendar represents a star sign and narrates its traits using visually compelling stories, styling and set design. The result, like always, is a vibrant and eclectic calendar that delights the eye, heart and imagination,” said Tejal.
A numbered 500 piece limited edition calendar; it will be gifted to the region’s movers and shakers which include media, opinion makers, partners and VIPs. Also with a vision to make the calendar a part of ever consumer’s living space, the calendar will be available in a desktop version, across all Splash Stores at a minimum purchase of AED 150.
Star Signs in Splash Calendar
Capricorn Structure loving, elegant and intuitively stylish Capricorns are unsympathetic to just one thing: fashion faux pas.
Aquarius Unpredictable, flamboyant and progressively intellectual, Aquarians know how to use their heads to turn heads.
Pisces Sensitive to style and unarguably artistic, dreamy Pisceans can only be victimized for being fashion idealists.
Aries Leaders of trends and not mere followers, impulsive Arians believe if you’re not making fiery, fashion statements, you’re not making sense.
Taurus Obstinate about the finer details you can depend on uncompromising yet realistic Taurus to pull off a look that pulls crowds.
Gemini As the most versatile dressers with oodles of experimental style, astute looking Geminis are common targets of the ‘double take.
Cancer Lovers of comfort and creativity, spontaneous and sensitive Cancers wear their stylish wardrobes as their protective shell.
LEO Proud of their inimitable dramatic flair and with their grand desire for wearing all that’s vibrant, Leos were born to rule the style game.
Virgo Purveyors of the puritan style and loyal to everything in vogue, minimalistic loving Virgos are irrational only about perfection.
Libra ironically, refined and modish Librans can be so indecisive, only they can achieve the perfect balance in style
Scorpio Passionate about the perfect fit and stubbornly stylish, it’s no secret why seductive Scorpions are the ultimate fashion magnets.
Sagittarius Adventurous and extrovertly trendy, you can expect fashionably flexible Sagittarians to nail the bull’s eye of style.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.
Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
Splash has announced the gorgeous Arab singer & actress Nicole Saba as its brand ambassador along with Bollywood heart-throb Salman Khan and Bollywood beauty Esha Gupta. The brand is also celebrating ‘In Love with Fashion’.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.
Over the years, Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2014 which is fifth in a row for the brand along with a ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
Available only in the UAE, the Splash collection is now available online at www.landmarkshops.com.