LONDON, UK (November 2015) – New Era, the world’s leading sports and lifestyle headwear brand, is proud to announce an exclusive release of headwear to commemorate the highly anticipated release of Star Wars: The Force Awakens.
Launching in store on 20th November, exactly four weeks out from The Force Awakens’ global release, the limited edition, three-piece 59FIFTY collector’s pack, emulates the mask of force-sensitive Kylo Ren, the astromech droid character BB-8, as well as the new helmet designs of the First Order Storm troopers.Each cap features a complex, multi-layered construction of high gloss panels, metallic overlays and intricate embroidery, making each iteration of the collector’s edition pack a must-have for any Star Wars aficionado. A sublimated scene print completes the cap across the undervisor and satin-lined inner panels.
Additional styles include a monochromatic pack of 9FIFTYs featuring four new types of First Order Stormtrooper helmets, outlined with raised embroidery across the faux leather white panels. Other styles adopt the official Star Wars: The Force Awakens script with reflective infills, glow in the dark embroidery and speckled prints.
Two further 9FIFTY styles are exclusive to New Era’s retail stores in London, Paris, Berlin and neweracap with only 144 units in existence.
Star Wars headwear will be launching in 2016.