Venturing into the lifestyle segment, Splash the Middle East high-street retailer has announced the launch of its perfume line, as part of its growing business. Titled Love Splash, the range consists of two variants namely Classic & Sport for both men and women. The perfume has been created exclusively for Splash by perfumer Sergio Momo from Italy bringing in the fashion element via packaging and design and ensuring quality and price levels are met via the scents produced.
Talking about a category expansion in the business, Raza Beig, CEO Splash & ICONIC said, “As a business we dress millions of customers across the Region and with an aim to constantly improvise we ventured into Perfume which will be an important category for us to complete the look & feel. The Splash perfume is made in Italy with no compromises on the oils and design and we wish to offer this product at AED 100 for a 100 ml bottle, thus cementing our fashion & affordability proposition to our deserving customers.”
“Love Splash currently includes 4 options and if well received by the audience we do aim to grow this category further,” added Raza.
About Love Splash
The Sport variant is a long-lasting and exhilarant scent that’s a blend of Lemon, Bergamot and Orange Blossom and is perfect for active and sporty men. Sport Women is refreshing and an invigorating perfume which will accentuate her confident self with strong hints of Pink Pepper, Orange and Green Apple for the perfect citrus concoction.
For those who prefer something old-school and classy, the Classic range is what you’re looking for. Expect a crispy scent that’s feminine and oozes sensuality which is a mix of headnotes consisting of White Tea, Bergamot and tangy Tangerine. The men’s variant is a powerful fragrance without being overwhelming with hints of Bergamot, Elemi and Grapefruit as the head-notes.
Priced at AED 100 for 100 ml bottles, the range is available across select Splash stores.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.
Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
Splash has announced the gorgeous Arab singer & actress Nicole Saba as its brand ambassador along with Bollywood heart-throb Salman Khan and Bollywood beauty Esha Gupta. The brand is also celebrating ‘In Love with Fashion’.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.
Over the years, Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2014 which is fifth in a row for the brand along with a ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
Available only in the UAE, the Splash collection is now available online at http://www.landmarkshops.com/splash