Follow your Nawaya
With its Ramadan campaign ‘Follow your Nawaya’, lululemon wants to create space and time to remind their community and guests about their intentions. Often intentions are being set in the morning, at the beginning of a new year or the beginning of a month, such as the holy month of Ramadan. And sometimes with times it becomes challenging to align ones actions to the intentions.
By spending time to set intentions from a place of clarity rather than chaos and making space to reflect on them, the brand intents to help their community to follow their intentions throughout Ramadan.
Here are some initiatives that are running throughout the month:
Weekly meditation at the lululemon store every Saturday, June 3rd, 10th, 17th and 24th at 8:30AM. Each week a different kind of meditation will allow you to explore a variety of experiences.
In store yoga classes continue on Friday’s from 8:30AM – 9.30AM.
Mall of the Emirates:
Create space and time for yourself in order to be a better version for other, every Saturday from 8.30-10.30AM with a one hour yoga class followed by one hour meditation at the Sheraton Hotel at Mall of the Emirates. You can either just join for the yoga or for meditation, or treat yourself to both. You will have access to spa showers, sauna and steam room. Dates: May 27th, June 3rd, June 10th, June 17th
Mall of the Emirates wants to hear about your stories as well, come into the store, share your intention and the outcome it has created in your life and enter a prize draw for Eid.
City Centre Mirdif:
Continuing in store yoga classes throughout Ramadan on Saturdays from 8.30AM – 9.30AM, every class will have a special themed around intention setting and following through on them.
All classes are complimentary, no mats & registration required for any activity. Just bring your awesome self.
All stores will be offering dates and refreshments through the month at Iftar and invite the guests to share their stories.
Follow lululemon on Facebook to get updates on details for the experiences: