Banana Republic launches its second UAE store in Dubai’s Mirdif City Center. The store is the first of its kind worldwide and the largest of its stores here. The new store concept is inspired by open plan, living a casual yet sophisticated free flow of spaces that allows the customer to discover and shop the store in her/his own way.
The first impression of the transparent, open storefront conveys an accessible indoor/outdoor feel. Natural materials of vintage oak, concrete tile flooring and black steel are selected for their warmth and residential character. While merchandise is presented as integrated lifestyle stories in a gallery-like setting where sales areas are defined by an articulated ceiling design and freestanding walls, rather than traditional rooms.
Here’s what you can expect each month in-store this summer:
Banana Republic really highlight the gorgeous range of blues and neutrals that were inspired by the waters of Sagaponack. You’ll find straw, linen, and intricate textures come to life in this collection. Big on contrast and juxtaposition—soft with hard, tailored with casual, and smooth with textured. The key to this delivery is styling looks that are effortless but still make a statement.
For the bold ladies there is gorgeous colors of the high summer sunset. Not leaving out military greens with surplus and safari details. Banana Republic’s designers also worked with leading wash specialists to come up with new garment dye, and “lived-in” looking techniques to really give each piece character.