Plan Ahead Events (PAE), a full-service event management company with over 100 offices worldwide and brand value of $ 1 billion, has set up presence in the UAE to serve the local and regional markets of GCC, Turkey and Lebanon.
It is estimated that Dubai’s event management industry crossed $ 45 million in the first half of 2013 with an annual growth of over 25% through a bundle of services covering business, sports and entertainment activities taking place through the year.
The collaboration between Plan Ahead Events and True Ad will focus on measurability of ROI of events as this holds the key to greater maturity of the industry in the UAE and the wider region.
Saleh Tabakh, General Manager, Plan Ahead Events, Middle East adds that the significance of Dubai is that it offers the right ambiance to manage a small offsite event for a limited number of employees or to organize a global flagship event with participants from all over the world and visitors in thousands.
It would be a valuable addition for UAE citizens to have such a big names like Plan Ahead Events on their land. Plan Ahead Events is the first home-based franchise in the corporate meetings and events industry. It provides full-service management and planning for meetings, conventions, trade shows, special events and incentive travel.
From Travel Daily News
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