‘Love’ one of the most popular of emotion intensifies when said in conjunction with the word ‘Fashion’, inspiring a loyalty beyond reason.
Two decades ago, Splash, the UAE based high-street retailer chose to fall in love with fashion and this one emotion has given the brand a journey to reflect upon and a path to create. Titled ‘In Love with Fashion’, the 2014 Limited Edition Calendar was unveiled by Micky & Renuka Jagtiani, Chairman & Vice-Chairperson, Landmark Group along with Raza Beig, CEO, Splash & ICONIC .
Celebrating this high fashion calendar Raza Beig invited fashion and art enthusiasts to a display of the 12 visuals that summarized artistic glamour. Held at his residence and grooving to a DJ taking the guests well into the early hours.
Weaving together the concept of love and drawing inspiration from the multi-faceted heart logo which was introduced earlier this year in the business, the calendar brings together the virtues of season-less fabrics, the glamour and beauty of textures and the love for designs.
Capturing and interpreting contemporary fashion culture, the calendar is shot through the lens of renowned fashion photographer Tejal Patni and styled by international designer Furne Amato.
“Expression of style and emotion for fashion has driven multitudes of consumers to Splash and it was this thought that inspired the theme ‘Splash In Love with Fashion’ for the 2014 Splash Calendar.
The calendar is a beautiful summation of fabrics and design aesthetics, styles and silhouettes which have been constant in the brand’s 20 year journey. Bound to tickle the creative urge, this fascinating combination of art and fashion brings together Tejal Patni and Furne Oné both who are stalwarts in their respective fields to present the 2014 Splash Calendar which will have direct access to the realm of your emotions”, said Raza Beig, CEO, Splash & ICONIC.
All through the 12 images, six key fabrics which have had the longest standing history in the world of fashion emerge namely lace, denim, plaid, leather, florals and monochrome. In-studio designed dramatic sets and lavish props perfectly complement the variety of Amato’s designs prompting you to analyze the broad range of expressions. As you flip through the months, each image will evoke the sort of excitement that you have come to expect of fashion when presented at its best.
Speaking on his association with the Calendar, Furne Oné @ Amato, said “I love when fashion is art. It was such a thrill to create bespoke outfits to match every month of the year for the Splash Calendar. It has been a very exciting and privileged collaboration with home grown brand Splash, a leading fashion retailer in the Region and I am honored to have worked with Raza Beig, a great visionary and talented photographer Tejal Patni.
“The Splash calendar is a great initiative by Raza and it is an artist’s dream to be associated with such a prestigious project. I have been a part of the previous three editions and the experience has always been very emotional and rewarding at the same time. This year I focus on fashion trends we love and feature them to their maximum impact through application of fabrics patterns and textures. Our dear friend Furne Oné’s imaginative vision for the wardrobe enhances each frame,” added Tejal Patni.
A numbered 500 piece limited edition calendar; it will be gifted to the region’s movers and shakers which include media, opinion makers, partners and VIPs. Also with a vision to make the calendar a part of every consumer’s living space, the calendar will be available in a desktop version, across all Splash Stores at a minimum purchase of AED 100.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13 countries.
Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. Celebrating Turning 20, Splash has roped in Salman Khan as the brand ambassador and introduced a new brand campaign ‘Love Splash, Love Fashion’ that plays on the brand’s long standing affair with fashion.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channelled to keep the consumer involved.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand along with a ‘Powerbrand’ status for 2013. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.