Dubai is ready for yet another ambitious project planned by Tonino Lamborghini, son of the Lamborghini founder. Tonino Lamborghini disclosed that he wants to build a luxurious hotel in the heart of the city. The project was said to be part of the Middle East expansion program. The land of dreams is ready to embrace the luxurious project.
The luxury lifestyle label known for its high-end accessories and projects is aiming to open the boutique-style property by 2016, the company’s CEO Arabian Business. The company currently has three hotels which are all located in China, the hub of its biggest cash cow, the Far East, which represents 65 percent of total revenue. Although the Middle East currently holds only 15% of the group’s turnover, Fillippi has big plans for the region.
“This region can be one of the most important for the Tonino group. The future expectation is very high… Dubai is incredible. The occupancy rate of hotels in Dubai reaches more than 83%, which is crazy. You cannot find another country in another part of the world which can reach this type of occupancy. All the hotels are full,” said Filippi.
The Italian group, Lamborghini,which recently launched its first edition of a techno-luxury smartphone named Antares, also plans on opening a total of 21 stores across the Middle East.
The first flagship location will be opening in Dubai, while the remaining retail locations will roll-out over a two phase plan which includes Saudi Arabia, Bahrain, Qatar, Amman, Jordan, Egypt and Lebanon.
“Our Flagship store will carry our full line of luxury based items: watches, eyewear, leather goods, jewellery, writing instruments and mobile phones,” said Filippi.
“Now we are thinking inside the company with the board to open a sister company here to manage the whole area. For me, it would be a very special hub.”
The city has shown tremendous growth in hospitality industry which has attracted several high profile projects in Dubai. In coming years the city will become home to several luxurious hotels and resorts.