On October 10, eight upcoming designers — Wadah Al Hajri from Qatar, Mohammad Ashi from Kuwait, Razan Alazzouni from Saudi Arabia, Lulwa Al Amin from Bahrain, Ituen Basi from Nigeria, Simone Rocha from Ireland, Andrea Incontri from Italy and Esme Vie from Russia — will come together to showcase their designs in Dubai Mall’s Vogue Fashion Dubai Experience.
Selected under Vogue Italia’s stringent international standards, the designers will present their collections from 6pm at The Fashion Catwalk, an event which will be screened across the mall’s multimedia displays to an expected audience of over 400,000 visitors.
“The Vogue Fashion Dubai Experience — the largest and first of its kind fashion event in the region — will put the spotlight on the city, underlining its credentials as a global fashion destination. Alongside, it will also serve as a catalyst to promote young design talent,” said Mohammad Alabbar, Chairman of Emaar Properties in a press statement. “The unprecedented industry experience that awaits the participants will serve as an inspiration for the young designers, and further enable Dubai to set new trends in the global fashion scene.”
Other events have been planned by the mall to coincide with the fashion experience, including an exhibition of 50 popular Vogue covers in the Grand Atrium and specially created window displays by participating stores. Part of the sale proceeds will go towards Dubai Cares, which works to improve children’s access to quality primary education in developing countries