Since its creation, denim has established itself as the most democratic fabric, and MANGO launches its new collection featuring icons that will succeed for their versatility.
Idenim is the MANGO campaign that gives centre stage to the most popular fabric in the history of fashion, highlighting its versatility and the ease with which it reflects the unique personality of each person. Adopting MANGO’s commitment to sustainability, this AW20 season, the women’s denim collection is 100% sustainable.
Lua Balua, visual artist, Emma Chadwick, dancer and choreographer, Emily Rosser, visual director and Indira Scott, model and humanitarian are the stars of this collection and each one reveals their style and their interpretation of denim through their identity, while including elements of their work in the photos. In the men’s line, the designer Brett Robinson and the model and fashion designer Alex J Ordóñez defend two different proposals in which denim becomes essential for their everyday wear.
MANGO proposes staples which strengthen the personality and help declare a unique style. With this collection, denim is a means of expression through which each one can combine the timeless statement piece in a highly versatile way, creating a complete look or pairing them with other types of fabrics for a fun and fresh look.