Jeans are probably one of the most important investments you’ll make. You might have a job for which you wear them every single day or you might have to slip them on after you’ve slipped out of your nine-to-five suit. Either way, they’re an item you’ll wear more than any other you own.
However, over the past decade, something funny has happened to jeans. As their status as the workhorse of a man’s armoury became cemented, they also became something of a starting point to an outfit, as opposed to the stars. The beauty of jeans is that they are a superb canvas upon which to build the rest of your get-up.
Now, brands such as Celio are bringing jeans back to their rightful place at front and centre, with more creative cuts, colours and washes. That’s not only good news for men who want to think outside the classic jean trouser and pair a little denim on denim, but also for men looking for a fit that slips on a little easier.