Today’s Ribbon Cutting Ceremony marked the official opening of de GRISOGONO new Dubai flagship store, in collaboration with long term partner, renowned Dubai retailer Ahmed Seddiqi & Sons. Mr. Abdulhamied Seddiqi, Vice Chairman of Ahmed Seddiqi & Sons and Mr. Fawaz Gruosi, Founder & Executive Board Director of de GRISOGONO were present to cut the black ribbon together. Located in the prestigious jeweler area of The Dubai Mall, the 175 square meter boutique features a new interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architects David Collins Studio.
The boutique’s interior concept expresses the energy, craftsmanship and detailing of the jewelry and watch collections designed by Fawaz Gruosi. The store utilizes classic details and proportions juxtaposed with modernist furniture pieces.
The interior design subtly references the aesthetic constants of the iconic de GRISOGONO jewelry within the interior architecture and furniture.
The three rooms of the boutique each have a specific purpose. The Corte showcases a collection of jewelry personally chosen by Fawaz Gruosi. The room was designed in amethyst tones and shimmering white, with panels of amethyst dyed galuchat, referencing the material’s use in numerous de GRISOGONO creations. Polished dark walnut vitrines showcase the jewelry, which imbues the space with life.
The Stanza Del Tempo celebrates the brand’s renowned timepiece collections. The room is dark and dramatic in contrast with the other spaces. Wall mounted, cantilevered vitrines in antique brass sit against wood veneer marquetry walls showcasing the innovative and unique de GRISOGONO timepieces.
The Grande Sala is lined in pistachio-colored silk. The drawing room has an intentional residential feel and invites the guest into the private world of de GRISOGONO. Fawaz Gruosi has personally curated artwork from the Opera Gallery, Murano glass chandeliers, and a selection of mid-century Italian furniture.
Fawaz Gruosi, Founder and Executive Board Director of the brand explains the strategy behind the opening of this new boutique: “The Dubai boutique will showcase a number of Haute Couture High Jewelry pieces that are created by artisans in our ateliers. The combination of unique designs, traditional high jewelry techniques and our creative approach will enable us to continuously surprise our customers. Dubai today is a globally recognized shopping destination.
At the heart of what the Emirate offers, The Dubai Mall reunites the world’s most important luxury brands. Therefore, the new boutique stands as the strategic milestone for the brand not only in the Middle East but in the world over.
On the occasion of the opening, the boutique is welcoming some of de GRISOGONO’s latest must-see creations, which were first unveiled only a few weeks ago at Baselworld 2016 international Watch & Jewelry Show. Amongst these creations is the sensual INDIA collection composed of earrings, rings and bracelets, the ALLEGRA collection CHOKER with its interlacing gold and leather bands and the stunning fan-shaped VENTAGLIO earrings.