Saudi Arabia’s leading modest wear label, Leem, continues its retail expansion with the launch of its concession in Debenhams, The Galleria, Al Maryah Island, on the 29th of October, 2o20. This will serve as the brand’s first-ever Abu Dhabi based point of sale, bringing essential staples that redefine the approach to modest dressing to the nation’s capital.
Located on the ground floor of Debenhams, the 33.7sqm concession will feature key elements of Leem’s brand aesthetic, as well as the Jewel Tones and Embellished Neutrals collections, and the AW20 seasonal collection, which will launch on November 4th. An array of rails and mannequins will display the key seasonal pieces, with a tablet to showcase the campaign images, allowing customers to see how hero pieces from the collection can be styled.
Leave a Reply