Get summer ready with Reserved’s latest denim drop! A timeless staple, this wardrobe essential undergoes a transformation this season featuring 90’s inspired pencil skirts, all-denim boilersuits and trendy jackets. Photographed by Polish photographer, Bart Pogoda, the new line includes womenswear, menswear, and childrenswear.
The collection features six different cuts for women and more than seven different styles for men. The women’s collection includes classic models such as the vintage-inspired super straight-cut or the uber-cool boyfriend and mom jeans with a high waist and tapered legs. For ultimate comfort, opt for the balloon cut that’s loose on the hips and narrower on the bottom. For those that prefer the slim fit trend there is also the skinny jeans in high & low-waists.
The men’s collection is dominated by simple silhouettes and a high focus on comfort. Think straight cuts in woven stretch fabric, relaxed extra wide fits, and the 1980s-inspired carrot with tapered legs. Jogger jeans still dominate the menswear line with an elasticated waistband and characteristic ribbing at the ankle. For those who prefer the classic, there is also a complete range of slim-fits, regular-cuts as well as skinny jeans.
Cool tones of blue and navy are complemented by subtle shades of lilac, lemon, and monochromatic tones. A wide selection of jeans is accompanied by trendy tops, trucker jackets as well as loose shirts. The women’s line also includes shirts, miniskirts, classic crop-tops with puff sleeves as well as a biker jacket with diagonal topstitching. The details play an important role – contrast and multiple stitching, distressed and ripped models as well-marbled dyed textures.
The edit also features a kid’s collection that includes a variety of denim for your stylish minis. Think denim sets in washed blue, black, and grey as well as cargo-inspired trousers. Clothes for boys and girls are functional as well as comfy.
The collection was designed in line with the ethos of #EcoAware and was created from organic cotton with GOTS or OCS certificates. Organic cotton has a much lower environmental impact than conventional cotton as it is grown in a way that helps preserve soil fertility and protect biodiversity. No genetically modified seeds were used, and the crop was harvested according to its natural cycle, without any growth stimulation or artificial acceleration.
Not only does the brand insist on using more environmentally friendly materials in its collections, but it has also made a commitment that by 2023 one hundred percent of the factories where it sews its jeans will be covered by the Eco-Aware Production program. These will be only those factories that have implemented qualitative and ecological standards for reducing water and energy consumption in the process of fabric processing and jeans production.
The collection is now available in stores and online at www.azadea.com