Vogue Fashion Dubai has left an impression in just over two years. Dubai is now considered as the Emerging Fashion Capital of the world and has enormous talent. This has inspired organizers of Vogue Fashion Dubai to come up with a brilliant idea.
A new talent scouting event, judged by some of the world’s biggest names in fashion, will be launched at the annual Vogue Fashion Dubai Experience(VFDE). Called ‘Who Is On Next Dubai’, and open to designers in the Middle East, Asia and Africa, a committee will pick top names and labels in three categories — womenswear, menswear and accessories — with winners in each getting a chance to travel to Italy and take part in fashion showcases, plus receive temporary retail space in The Dubai Mall.
The designers will be judged by a committee made up of high-profile celebrities including Naomi Campbell; Franca Sozzani, the editor-in-chief of Vogue Italia; Carlo Capasa, the CEO of fashion house Costume National; Raffaello Napoleone, the CEO of Pitti Immagine Srl, an organisation that promotes fashion in Italy; designer Christian Louboutin; Burberry CEO Christopher Bailey; designer Silvia Venturini Fendi; and Nez Gebreel, the CEO of DDFC.
VFDE is a two-day event celebrating everything fashion, held in The Dubai Mall and jointly organised by Vogue Italia and Emaar Properties. This year’s event will be on October 29 and 30 at The Dubai Mall, with the blessing of the Dubai Design and Fashion Council (DDFC) to boot.
Returning this year will be Designers Showcase, a platform for pre-selected upcoming designers to present their collections at a catwalk show, and a number of events at fashion stores in The Dubai Mall.
Dubai Design and Fashion Council has extended full support to the event and remained hopeful about the positive impacts of the show. It is expected to give platform to the young generation which has shown great talent in the past. It will also elevate the status of Dubai as the new fashion destination in the world.
Leave a Reply