NEW YORK – (May, 2020) – American Eagle Outfitters, Inc. (NYSE: AEO) announced that the American Eagle (AE) brand hasdebuted its first online stores in the Middle East across the UAE and the Kingdom of Saudi Arabia, with additional platforms in Kuwait and Egypt planned to launch soon.
Along with offering an enhanced shopping experience, customerscan shop the brand’s inclusive denim collection. Dedicated to offering the best fitting jeans, American Eagle is expanding its sizing online with the women’s collection ranging from 0 to 24 and the men’s from 28 to 44. Recognizing that no two kids wear jeans the same way, the website will feature a denim guide navigation, to elevate awareness around American Eagle’s inclusive assortment and sizing, showing how all denim cut fits across all body types.
On top of the extended size offering, the website will also feature more than 500 international exclusive items, currently not available in the US, along with the largest range of jeans in the region.
The company plans to grow its online assortment by launching Aerie, later this year. The lifestyle brand, which has been a pioneer of the body positivity movement, stands for inclusivity, real representation and no retouching. The aim is to empower all women to love their real selves, with every single piece of the collection designed to make women feel good.
To discover more, visit americaneagle.ae and americaneagle.com.sa
Follow the launch with @americaneagleme on Instagram and @americaneaglemiddleeast on Facebook.