Abu Dhabi’s luxury shopping and dining destination has commissioned the prominent fashion illustrator for its latest campaign
Abu Dhabi, UAE, 14th May 2018: The Galleria on Al Maryah Island is pleased to announce its collaboration with international fashion illustrator Megan Hess on its latest advertising campaign. Having worked with some of the fashion world’s most covetable brands such as Dior and Fendi, Megan Hess’s creative style complements The Galleria in the luxury fashion sphere.
The collaboration is an evolution of The Galleria’s previous campaigns working with influential people, such as acclaimed film maker Ali Mostafa and family, fashion consultant Rosemin Manji, and Emirati fashionista and designer Sarah Al Tamimi. This year Megan Hess and The Galleria were inspired by the previous ‘Hero’ campaign to bring to life the latest collaboration.
The latest campaign with Megan Hess beautifully focuses on how guests visiting The Galleria can experience its unique ambience while capturing special memories and Instagrammable moments. The avant-garde artist has developed illustrations and animations in her signature style using the key colours of The Galleria’s identity; with black, gold and white throughout.
Zainab Talati, Marketing Director of Gulf Related comments, “We are excited to have collaborated with the internationally acclaimed illustrator, Megan Hess for our latest campaign. The synergy is evident through Megan’s previous work with some of the world’s most prestigious luxury brands, such as Dior, Fendi and Cartier, all of which can be found at The Galleria. We continue to evolve our annual campaigns by working with renowned influencers to produce award-winning creations. The illustration created by Megan really captures The Galleria lifestyle and this only further reinforces our positioning as the ultimate luxury shopping and dining destination in the UAE.”
Megan Hess comments, “Art and fashion has always held a unique synergy, and this creative collaboration with The Galleria on Al Maryah Island embodies that perfectly. The Galleria lives and breathes the world of luxury and high fashion, and I am certain that together we have created a beautiful campaign that will resonate with the community of Abu Dhabi and beyond.”
The previous Galleria campaign comprised of several prominent social media influencers and was highly food driven, with a range of beautiful bespoke content featuring The Dining Collection chefs, as well as influencers in an array of artistic scenes. This years’ series will be featured within top tier magazines and across digital channels to highlight the luxury shopping and dining destination. Year on year, The Galleria continues to build on its reputation for producing award-winning advertising campaigns.