Highlighting the message of lower impact for a better world, MANGO captures the Mediterranean spirit in a campaign for all its lines
MANGO is moving forward in its commitment to achieve a more responsible fashion industry by launching a new denim collection for this season, the finishing process of which has helped save 30 million litres of water. Thanks to innovative and more sustainable processes, MANGO’s latest campaign ensures we’re moving forward towards a better world. On this occasion, the edit includes denim essentials across womenswear, menswear and kidswear, making sustainable outfits accessible to all its consumers.
Machines have been re-designed to incorporate new technologies such as laser or ozone that help provide sustainable and efficient solutions for washing and the finishing of each cloth. Quality and attention to detail to each product ensures the outfits are more durable as well as high in quality. MANGO promotes a Mediterranean lifestyle, linked to the sea and nature, to create a range to love, for all seasons.
Versatile and universal, the collection features denim staples for all genders, ages and sizes. The silhouettes are inspired by denim outfits of the 90s, which are represented in a Mediterranean setting, in which nature and denim are fully integrated. Denim in powdered tones return in the form of shirts and dungarees with belts. In addition, patchwork on skirts, trousers and jackets represent the spirit of the 90s and gives the timeless classic an added charisma. From the return of denim dresses to a new twist on jeans and jackets, head-to-toe denim looks take center stage this spring.
“Thanks to innovation and adapting sustainable technologies and processes, we are creating collections that help us to reduce our footprint. Together with other teams and our garment and fabric suppliers, we are constantly seeking production alternatives and more sustainable materials” explains Beatriz Bayo, MANGO’s Sustainability Director.
Firm in its intention to continue in this direction and in its commitment towards a more responsible business model, MANGO is working to achieve its targets by 2025: for 100% of the cotton it uses to come from sustainable sources and for 50% of its polyester to be recycled. By 2030, the target is that 100% of the cellulose fibres it uses will be of controlled origin. Having begun this journey several years ago, MANGO continues to show its commitment towards more sustainable fashion with the launch of this collection.