Luxurious beauty brand announces partnership in line with its full rebranding
Dubai, United Arab Emirates, September 2019 – Sisters Beauty Lounge is proud to announce its exclusive beauty partnership with Arab Fashion Week by the Arab Fashion Council (AFC). As the sole beauty partner for all AFC events, Sisters Beauty Lounge will be backstage covering all hair at high fashion shows across Dubai, Riyadh and Istanbul – driving the brands growth, pioneering style, and continuing to raise the bar within the regions beauty industry.
The prestigious salon brand will undertake all things hair at over thirty shows at the upcoming AFW by the Arab Fashion Council, hosted in partnership with Vogue Italia’s Vogue talent, showcasing four international brands for the 9th Edition of AFW. Sisters will be revolutionizing the runway, creating looks for prominent designers such as Charbel Zoe, Rami Kadi and Hussain Bazaza, and handling at least 20 model per show. With innovation in the brand’s DNA, models and designers alike will be in the hands of expert celebrity stylists, consultants and technicians from the Sisters team, who will ensure every look is flawless.
Arab Fashion Week has been recognized as one of the world’s highest-profile fashion events, alongside the other four big fashion weeks held in New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW). The two-year partnership with Sisters Beauty Lounge will also see the development and launch of the brands official product line to be stocked at the Arab Fashion Council’s “Ready Couture” boutique, 1422 in Citywalk, Dubai.
The leading salon brand has gathered a loyal following over the years featuring A-list celebrities, lifestyle influencers and trendsetters through its various innovative treatments, exclusive product lines, and latest beauty trends. Ahead of Arab Fashion Week, Sisters Beauty Lounge has recently rolled out a fresh new look, updating its logo, presenting a selection of new exclusive treatments, and a full façade revamp of a number of its branches including JBR.
For more information visit http://www.sistersbeautylounge.com