One would only mock if you say that you are getting a brand new BMW car by purchasing a TV set of worth $35 thousand but it’s a literally happening out there in Dubai. The Dubai-based electronics retailer Sharaf DG is offering a free BMW car with every 84-inch Hisense TV as part of its promotion at the Gitex Shoppers event.
The offer comes with no strings attached and the BMW 316i 2014 model comes absolutely free with each purchase of the AED129,999 ($35,392) TV set.
Sharaf DG partnered with Hisense and BMW to launch the offer, which is reportedly one of the biggest promotions ever offered at the gadget and electronics event.
The companies are not expecting to make any profit with this offer, but intend on contributing to the growth of Gitex instead. With only 11 cars remaining out of the 22, this offer is flying off the shelves.
Now with the introduction of such crazy promotion campaigns, it is getting harder for the marketers to come up with innovating promotional techniques but you never know what’s coming next, as marketing is an endless ocean of thoughts.
From Arabian Business
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