The Arabic fashion Youtube series AYA, run by Middle Eastern fashion sensations and created for Gen-Z fashionistas, will be launching AYA LIVE during the month of Ramadan. The LIVE episodes will kick start on AYA’s Youtube channel on May 8, 2020. The girls will be sharing a message of hope in these episodes, spending the lockdown together under one roof.
The LIVE episodes will air on Youtube three times a day for 45 minutes and will feature the hosts showcasing their skills and teaching the viewers some DIY activities. The girls will also host industry professionals, popular fashion and beauty experts in the region to educate fans about trending styles and beauty tips for the month of Ramadan. The LIVE episodes’ core message is about inspiring hope during a challenging time.