Established in 1930, Evans is a women’s clothing retailer founded in the UK. Evans has over 300 stores across the world, selling plus-size clothing, lingerie, wide fitting shoes, swimwear and accessories. Evans offers exclusive prints and patterns developed by its designers like Lisa Marie Peacock. Evans offers ladies a wide range of sizes from 14-32, proving that style has no size.
In September 2014, Evans staged the first ever curvy catwalk show during London Fashion Week, where the mantra STYLE HAS NO SIZE was born – and so we started to revolutionize the fashion industry.
STYLE HAS NO SIZE reinforces the brand’s belief that there is a fashionista out there who is confident and beautiful, who is bold in her outfit choices and who isn’t limited by her size. She is body beautiful and craves great style as well as acceptance in the fashion arena.
Customers responded in their thousands when this message was posted to the Evans Facebook page. Never before has a channel been so impactful or opinionated where body size, beauty and image are all open for discussion, speculation and judgment.
This season, we celebrate STYLE HAS NO SIZE with a big style cue from the classic 70s. The collection introduces a rich look and feel with clean-cut pieces that accentuate the female figure, while highlighting each customer’s best features. Flared tops and waterfall cuts feature heavily in the collection, giving an easy-going luxurious style. Neutral earthy tones are dominant with a selection of elegant jackets, tops and cover-ups. Intricately detailed tops inject some elegant evening glamour to the collection with beautifully crafted embellishments that cater perfectly to the Middle Eastern woman.
It’s not about big or small, or fat or thin – it’s about proving that body confidence is the best accessory any woman can add to her outfit.
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