United Arab Emirates: Aurae Lifestyle Program enters the UAE luxury market to offer the regions’ most influential people a global elite lifestyle program with a service that no other can match. Alongside the most seemingly implausible services on offer (think a dinner at the White House or access to the Oscars), it also offers its members a fully functional and bespoke MasterCard made of 14k and 18k solid gold.
The card can be engraved with intricate custom designs, and can be jewelled up to 164 precious stones – a service made possible by Aurae’s patented process of jewellery designing on cards. Founder and CEO of Aurae, Christopher Scanlon, says: “As the first elite lifestyle management company to offer fully functional and personalized solid gold cards, Aurae has redefined the way in which success and legacy is celebrated and expressed”.
A member of Aurae from the UAE, Kawthar Bin Sulayem says “I feel honoured to be representing Aurae in the region. As a member, I have a 24/7 dedicated lifestyle manager who is highly attuned to my tastes and preferences and helps me with all my needs. Be it organizing a private jet, providing assistance with planning a family holiday which is set on a private island or access to a front row seat at Paris Fashion Week – Aurae has me completely covered.
I also feel extremely privileged to have a 14k rose gold MasterCard that carries an engraving of H.H the late Sheikh Zayed bin Sultan Al Nayhan. The engraving is my ode to Baba Zayed and his achievements for this region. The 7 encrusted diamonds in my card represent the 7 Emirates.” Membership is by invitation only. Bespoke memberships begin at $50,000 USD/ £30,000 GBP and have nominal annual dues of $5,000/ £3,000 per year. There are three tiers of membership—Executive, Private and Elite; the level of services varies depending upon the membership tie.