F7 Design is set to open in the UAE
Located in the fashion-forward Dubai Design District, unique Emirati concept store F7 Design hopes to redefine the high-end fashion experience in the region
Dubai, UAE 12th February, 2017 – Concept stores have proliferated in style hubs like New York and Japan, yet they have been slower to make their way to the Middle East—despite a growing community of trendsetting patrons in the region.
Fatma Abdul Jalil Al Fahim is about to change all of that with the opening of her new concept store, F7 Design. Bringing high-end, luxury fashion pieces from around the world under one roof, those who value style, uniqueness, and exclusivity will appreciate the experience of this latest “piece” from the celebrated fashion designer and entrepreneur. F7 Design is an imprint of Fatma’s personality and her vision for the store is to create an inspiring space that puts various multi-brands under the spotlight.
“This isn’t just about clothing and accessories to me,” said Fatma. “This is about creating an experience – within the store, or course, but also when you’re wearing or sharing these pieces out in the world. This is about creating that feeling of connection and community through the retail experience.”
Located in Dubai, UAE, F7 Design reflects the Emirati entrepreneur’s eclectic taste with its spotlight on unique, quirky, and one-off items—from fashion to furnishings. The store features clothing, accessories, and more from both well-known and up-and-coming designers from around the world.
Of course, the experience at F7 Design is no different. F7 Design, like all of Fatma’s work, is a study in juxtaposition: both classic and modern, fun and elegant, accessible and exclusive.
And F7 Design’s unique mix of eclecticism and high-end style should come as no surprise to those familiar with Fatma’s work. A long-time fixture on Dubai’s fashion scene, she is known for her edgy, bold personality and the self-expression that’s conveyed through her designs. But fashion won’t be the only way she expresses herself at F7 Design.
“My designs have always been an extension of me; a tangible expression of who I am,” Fatma adds. “I have designed that experience and curated those exclusive items at F7 Design for those, like me, who recognise that style is more than just what you wear – it is who you are.”
Located in the heart of Dubai’s burgeoning Dubai Design District, F7 Design concept store has unique access to the fashion-forward community in the region, but also hopes to reach a new and broader audience of consumers; consumers who are looking for unique ways to express themselves through the clothes that they wear and unique ways to shop.
Fatma also plans to use the space for other modes of connection through art. Following its opening, the concept store will be home to workshops and gallery-style events for the community.
With Fatma’s strong sense of aesthetics and inimitable flair for fashion spearheading the brand, it is easy to see why F7 Design will definitely be a concept store to watch out for.
F7 Design is located in the city’s premier fashion destination Dubai Design District.
Date of official launch to be confirmed.