Adding yet another feather to its cap, Splash has introduced ELLE cosmetics to its portfolio. Post the successful launch of Splash perfumes; this is the brand’s second product foray in the lifestyle category.
ELLE as a brand is synonymous with the world of fashion and beauty and its Beauty Best Friend Forever (BBFF) makeup range is backed up by years of expertise and will decode beauty trends in 3 key looks, inspired by the ultimate Parisienne.
This unique and irresistible range for all makeup lovers is your ultimate solution for effortless looks that will cover you from work, casual day out to a glam night out. This beauty range has a total of 123 products for the face, lips, eyes and nails. The collection offers ultra-sensorial, high-performance formulas along with all the trendy colors to achieve the three iconic looks of the Parisian woman: Nude, Fashion and Chic.
Raza Beig, CEO, Splash & ICONIC said, “Splash is the exclusive partner for ELLE in the region and we are delighted to launch their new line in this market. The two brands share the same vision for the line and strive to provide consumers quality products and we hope to take our partnership to new heights.”
Its luxury custom packaging with a unique visual identity will create an intimate link between a woman and her makeup. Available at all Splash stores across the UAE, the entire range is available at very accessible prices with nail lacquer priced at Dhs 45, Face products – concealers, foundation, blush etc. priced between Dhs 70-90 and the Eye range consisting of mascara, shadow, kohl and eyeliner priced between Dhs 60-90.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.
Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
Over the years, Splash has received several significant industry accolades that include being awarded ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar.
Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
Available only in the UAE, the Splash collection is now available online at landmarkshops.com/splash
As the world’s leading women’s magazine, ELLE is iconic in the field of fashion, trend and lifestyle. ELLE magazine encourages women to express their personal style, actively, openly and individually. It was in 1945 that the first edition of ELLE magazine was launched in France. By making fashion accessible, its creation offered women a comprehensive guide to the latest trends together with tips on life and lifestyle. Close to women and the realities of their lives, ELLE affirms its Parisian heritage through unique collections of fashion products and accessories which enjoy success around the world.