The ‘basma Children’s Campaign’ is a fundraising initiative which aims to provide lifesaving treatment to children in need 

Dubai, United Arab Emirates (April, 2023): Millennium Hotels and Resorts has partnered with Al Jalila Foundation to support the basma Children’s Campaign this Ramadan. Directly translating to “smile”, the campaign aims to provide life-saving treatment, funds, cutting edge research, and offers hope to countless children and their families suffering from illness.

By partnering with Al Jalila foundation, Millennium Hotels and Resorts aims to support the cause, by encouraging their guests to participate in the basma initiative by providing them with the option to donate 5 AED when checking in at any of their hotels across the UAE. All contributions received will be fully donated to Al Jalila Foundation to support the cause of the campaign. basma initiative is a reminder that even small actions can make a big difference in the lives of those around us.

Aligned with Al Jalila Foundation, Millennium Hotels and Resorts believes that health is the cornerstone to happiness, and every child deserves the opportunity to grow up healthy, dream and realise their potential. 

Every Dirham raised through basma will go towards treating children and finding cures for diseases which have a long-term impact on their lives. The campaign will only be valid across Millennium Hotels & Resorts in the UAE. 

For further information, visit www.millenniumhotels.com