With the buzz of women empowerment going viral in UAE and a lot of Emirati women opening up their own businesses, fashion brands are also deciding to launch products specially for Emirati women and women who wear Hijab. British retail giant House of Fraser has launched a new line of sporty hijabs and bathing costumes for Muslim women.
Designed by modest sportswear brand Shorso, the collection is aimed at making it easier and more comfortable for Muslim women to engage in sports and swimming.
“We are very proud of our achievements with House of Fraser and will be growing our product range within the next few months,” said Shorso’s Regional Commercial Director, Jessica Robinson.
“We inspire people to be active without compromise,” she added.
The range includes differently colored bodysuits and “light-weight” hijabs.
Because the products are made of 80 percent nylon and 20 percent spandex, they’re considered lighter and more durable than normal ones.
Though some international sports events have previously banned the hijab, they are now allowing its use for religious reasons.
The surge of modest sportswear has encouraged Muslim women to participate in athletic activities that they would otherwise not be able to partake in.
With the belief that women can do anything, why stop them from being prominent in sports? Brands like House of Fraser help women in losing their inhibitions and participating in all kinds of fields with ease.
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