It’s all about stepping away from the expected and into the wild
Dubai UAE — Wanting to give men the same passion she gives the girls, A-list fine jewelry designer, Jacquie Aiche has launched the second JA Men’s collection, just in time for the holidays. Inspired by the natural power of the earth, the ‘Into the Wild’ collection was created to enhance positive energy and ignite inner strength.
Designed and handcrafted in Jacquie’s Los Angeles studio, each piece, though wild and masculine, holds refined elements that feel incredibly strong and grounded. Raw crystals feature heavily throughout the collection, with their imperfect edges and unique aura to create a reenergizing experience for the soul. “We could all use a little extra healing right now so I thought it really important to wrap my guys up in the empowering energy of raw crystals,” said Jacquie.
Each motif and mineral used in this collection was consciously selected based on the healing properties they inspire whilst each layer is meant to imbue its beholder with the confidence to never stop chasing their dreams. She said, “For this collection, I felt especially drawn to working with stones in all of their forms – raw, polished, and carved and I’m excited to introduce black rhodium, it is known to purify, cleanse and dispel negative energy.”
Living so close to the California Coast, Jacquie is surrounded by natural beauty, from the grounding energy of the mountains to the calming ocean air and thus, has been her greatest source of peace, clarity and inspiration. Jacquie wants the tribe to feel a deep sense of connection to the earth and to the power that constantly shines within them. The collection aesthetic is pronounced by a powerful earthy palette of light and deep blues, emerald greens, the shine of clear quartz, black, nudes, brown tones and white.
Staying true to Jacquie’s philosophy of living wild and free, there are no rules or limits when it comes to styling this collection. “Find the pieces that you feel intuitively connected to. Each layer carries energy and a power that will call to you if you let it, so do what makes you feel good,” says Jacquie.
Jacquie launched the brand over a decade ago after a lifelong fascination with the healing power of stones, fuelled also by personal frustrations toward the limited styles of fine jewelry available on the market at that time. With the ever-growing demand for male jewelry in recent years, Jacquie released the first-ever JA Men’s collection in October 2019 and through the ‘Into the Wild’ collection, she continues to translate creative expression through stones and cement her reputation as an internationally acclaimed fine jewelry label adorned by celebrities and VIPs alike.
The collection will be available to shop online from November 2020 at www.jacquieaiche.com.