KhawlaWRoadha, an Emirati fashion label by designer sisters Khawla and Roadha Bin Khedia, launched its Ramadan collection at O Concept Store, a multi-branded boutique in Dubai.
Sporty styles of Arabic numbered T-shirts, sweat pants, skirts and dresses, the collection is made of light cotton fabrics with a dash of embroidery – a modern interpretation of Ramadan style. With its bold neon pink and neon green hues, it highlights the names of forgotten Khaleeji fabrics on the back of every piece, with limited edition of men’s t shirts included in the collection.
The signature piece for this collection is the traditional Suway’eya – designed for women in a variety of colours.
‘Fun’, ‘vibrant’ and ‘energetic’ are three themes to describe the origination these two girls bring to fashion and what helps define their unique style. With a large influence rooting from their mother, who is also a fashion designer, they credit her for their passion and determination to pursue the line. Furthermore the brand helps them express their mother’s lessons to take risks, be confident and absolutely love what you wear.
The young sisters made their debut in February with the launch of the Spring/Summer Collection titled “Dolls” – receiving outstanding response in UAE, Saudi Arabia and Qatar.
More details about KhawlaWRoadha can be found at their website.
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