Dubai, UAE, 5 March 2018:  Experience Stadium’s trendsetting athleisure SS18 collection, while you groove to the beats of DJ Jason on 17 March 2018 from 5:00 pmonwards, at Stadium store in The Dubai Mall.

Visitors to the mall are in for a memorable evening, as Stadium uplifts its brand experience through a catwalk showcasing a sneak peek into the exciting SS18 collection. Customers will now be able to up their style game with Stadium’s trendy athleisure range. Included brands for the event are ellesse, Gym King, 304 along with fresh and fabulous new styles from Reebok Classics, Puma, Asics, New Balance.

The presentation of the SS18 collection at StadiumLive! further strengthens the brand’s positioning as a top multi-brand athleisure store, uniquely merging top names in performance sports, with a premium lifestyle offering.

Excited about the new collection, Maria Ainsa, Head of Marketing and Visual Merchandising at Al-Futtaim Sports and Lifestyle said, “ Stadium’s new direction introduces top of the range lifestyle and athleisure styles. With the SS18 collection we aim to reach consumers of all ages, offering a combination of  sports, street fashion and urban comfort.”

Join us to check out the latest drop from Stadium and enjoy the hottest mix of house, trance, urban and pop hits at StadiumLive!

Watch the space to hear more about what’s next from StadiumLive!, and stay up to date by following our social media pages at https://www.facebook.com/StadiumMiddleEast/ and https://www.instagram.com/stadium_me/.